Built from 500+ real business advisory sessions
You talk about your business.
We build the plan lenders fund.
63 questions. AI that coaches you like a real advisor. A business plan written in your words, translated into the language that gets funded.
Not a template. Not a generator. An extraction engine.
Free interview and draft plan. No credit card required.
The Interview
Who is your ideal customer?
“Pretty much anyone who likes good food and wants to eat out...”
That's too broad. Who specifically? Think about age, income, dining habits. Where do they eat now?
Generated Plan Section
LIVE PREVIEWPrimary demographic: professionals aged 28-45 with household incomes above $65K, currently spending $180-240/month on dining, concentrated within a 4-mile radius of the proposed location.
Actual product experience. Your rough answers become lender-ready language.
The Problem
Lenders can spot a ChatGPT plan in 30 seconds.
The language is generic. The numbers are invented. The “target market” is everyone. It gets set aside.
THE GENERIC PLAN
Every AI-generated plan says the same thing
Founders paste their idea into ChatGPT. They get a polished document that says nothing specific. No real numbers. No named competitors. No evidence the founder understands their own market.
“Our target market is health-conscious consumers aged 18-65 who value quality dining experiences...”
THE PLANMASON PLAN
A plan that sounds like you sat with an advisor
Your origin story is on page one. Your financials trace to real costs. Your target customer has a name, income level, and reason to buy from you. The AI translated your words into lender vocabulary.
“Primary demographic: professionals aged 28-45, household income $65K+, spending $180-240/mo on dining within 4mi radius...”
The Process
Nine phases. One hour. A real plan.
Each phase targets a specific dimension lenders evaluate. The questions build on each other. AI coaches you through every answer.
Your Story
Origin, mission, vision. Lenders fund people first.
Business Model
What you sell, how money moves, full transaction walkthrough.
Your Customer
Named personas, market size, acquisition strategy.
Competition
Named competitors, differentiation, barriers to entry.
Marketing
Channels, budget allocation, 90-day launch plan.
Operations
Daily workflow, permits, suppliers, contingency plans.
Team
Founder credentials, hiring triggers, skill gaps.
Financials
24-month P&L, cash flow, break-even analysis.
The Ask
Funding amount, line-item use, repayment path.
The Engine
AI that coaches, not generates
Depth Analysis
Every answer runs through AI trained on real advisory methodology. Thin answers get follow-up questions. “Everyone” as a target market gets challenged. The AI acts like a tough mentor, not a cheerleader.
Language Translation
You write how you talk. The AI translates into lender vocabulary: revenue streams, customer acquisition cost, contribution margin. Your story stays. The language levels up.
Financial Modeling
An interactive calculator builds your startup costs, monthly expenses, and revenue projections. AI generates 24-month P&L, cash flow, and break-even analysis with documented assumptions.
Market Intelligence
Enter your ZIP code. Get population data, median income, competition density, and estimated target market size injected directly into your plan. Real context, not filler.
500+
ADVISORY SESSIONS
63
DEEP QUESTIONS
9
EVALUATION PHASES
24mo
FINANCIAL PROJECTIONS
The Output
What you walk away with
Executive Summary
A compelling narrative that makes a lender read page two. Written from your answers, not a template.
Full Narrative Plan
Company description, products, market analysis, competitive landscape, marketing strategy, operations, team, and risk analysis.
Financial Projections
24-month P&L, cash flow forecast, break-even analysis, startup costs, and documented assumptions.
Professional .docx
Editable Word document with cover page, table of contents, formatted tables, headers, and page numbers.
From the Builder
PlanMason was built from real advisory work, sitting across the table from founders who had great ideas but couldn't translate them into plans that got funded. This tool encodes that entire process. Every question, every coaching prompt, every translation comes from those sessions.
Built by a business advisor, from real sessions with real founders
Resources
Learn before you build
Free guides built from 500+ real advisory sessions. No fluff, no filler. Just what works.
PLANNING GUIDE
How to Write a Business Plan
The complete guide: what to include, how to structure it, and the mistakes that get plans rejected.
FUNDING GUIDE
What Lenders Actually Look For
From 500+ advisory sessions: the 5 sections lenders read, the red flags, and how to write projections they trust.
FINANCIALS GUIDE
Financial Projections Made Simple
P&L, cash flow, break-even. With real examples and the exact format lenders expect to see.
FUNDING GUIDE
7 Mistakes That Get Loans Denied
The most common business plan mistakes we see, and exactly how to fix each one.
Your plan is already in your head.
Let's get it out.
Set aside an hour. Answer honestly. Walk away with a plan that lenders take seriously.
Free interview and draft preview. Full Lender Packet from $49.